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Make room to grow

CASE STUDY

01

CHALLENGE

We had just two and a half weeks to bring the client’s storyboard to life, while crafting an original soundtrack from scratch. The real twist came halfway through production when the brief changed: these computers are a massive hit with the AI crowd, meaning we had to pivot instantly and weave AI elements into the visuals.

A few extra days to breathe, adapting on the fly to build a world that spoke to both tech lovers and AI creators.

02

SOLUTION

Important alignment meetings with the agency saved the day. We quickly huddled to dissect the new brief, finding together a realistic, creative workaround that made the tight timeline and AI additions work hand in hand.
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03

WORK

The commercial as it was launched by HP on social media.

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